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Market opening and expansion for the Italian home appliance brand Bertazzoni
An Italian brand of premium home appliances, recognized for its advanced manufacturing techniques and charming design, offering high-quality, high-performance products. We have been responsible for marketing planning and management for the brand, including the creation and dissemination of communication materials across all media channels for over 13 years. We have developed the brand's relationship with the market (architects, retailers, and consumers), including strategic positioning, visual identity, advertising, catalogs, websites, posts, and communication that reflects the brand's uniqueness.