AROMATIZA

After market research, we identified opportunities for differentiation in this product category and created the Aromatiza brand, encompassing its positioning, identity, and marketing approach, including packaging, promotional materials, social media, and an e-commerce website with a presence on Mercado Livre, Amazon, and Ifood marketplaces, among other social media platforms. We defined the line as consisting of air fresheners featuring 15 fragrances featuring Amazonian essences and renowned perfumes, as well as a complete line of ready-to-use and concentrated biodegradable cleaning products, always emphasizing aromas and high-quality scents and cleaning to serve discerning customers who desire clean, cozy environments and a unique olfactory experience. We also created two brands/products: ZAP (Anti-Odor) and MyClean (foam cleaner for personal items). Personaliza worked in all phases, from scent selection, identity development, graphic design, labels, packaging, editorial, supplier selection, production process, campaign development for all media and launch, as well as the commercial side.