Strengthen the brand and customer relationships with the goal of increasing the share of DAF trucks in their fleet and the sale of parts and services.
Development of DAF's customer relationship program, Sou+DAF, connecting the brand with its customers, with qualification, segmentation, research, offers and marketing communication actions, using modern technologies to build the system and the application, resulting in a process of continuous improvement and standardization of after-sales, with increased customer satisfaction and sales.