Iesde, the company responsible for the educational system and management, needed to recruit students for its partner universities and their respective educational centers. Our challenge was to build the Iesde brand within the education market and conduct student recruitment campaigns for our partners.
We work with strategic planning and marketing initiatives, enabling institutional repositioning in the distance learning segment, creating new opportunities in courses and teaching materials, and diversifying our product line, resulting in the opening of new marketing channels and increased sales. We also created the Amigo Iesde benefits program, focusing on student retention and promoting the value of our partner organizations.