Position, promote and expand the market for premium imported home appliance brands.
Planning, execution, and management of strategic and relationship marketing initiatives for the Lofra, Liebherr, Bertazzoni, Elica, and Tecno brands. We have worked strategically in marketing, managing the brands and creating all communication materials and campaigns for over 13 years, including offline and online media, educational materials, films, ebooks, POS, and relationships with specifiers and retailers. The result has been market leadership in the premium segment since 2012, growing every year and strengthening the brands' position in the market.