Strengthen cooperatives in the sector to reduce costs for independent transporters.
The Ministry of Citizenship created the Rodabem Caminhoneiro Program, and Personaliza was responsible for developing the strategic marketing and relationship program, including planning, customization of Unicafes' Moodle educational platform, creation of the identity, promotional materials, online and in-person educational materials, standardization of all materials, and methods of application and evaluation in online and offline media. We created the concept of C2Glog, a cooperative brand for use by cooperatives and their members, aiming to strengthen their image in the market.