Reinforce the institution's brand image as technological and innovative.
Planning, execution, and management of the Sebrae Digital project aimed to provide educational content in innovative formats such as online video lessons, online courses, and informational materials tailored to the user's needs and availability. This project, in conjunction with the Micro and Small Business Week, won the 2006 Top Marketing Award, a benchmark for Sebrae Nacional. The result was an approximately 100% increase in the number of users served by the Sebrae-PR system, in addition to strengthening the brand through innovative projects.