3 Benefits of Gamification for your Company

Gamification is more than just a buzzword, it brings many benefits to your company or organization. Far from child's play, companies should not underestimate the benefits of gamification in corporate training. Infusing gameplay and leveraging competitiveness not only makes your corporate training more dynamic, but can also significantly increase learner engagement.

Gamification is the process of using game elements in a non-game context. Many companies have used Gamification in company applications, websites and more. The aim is to engage and motivate players to achieve organizational goals, better serving each other and the company.

Gamification or Game Thinking

Also known as "Game Thinking", it's more than just creating a game for recreation. While games should always be fun, Gamification creates business-oriented fun that applies game elements to existing practices, processes and standards. These elements work together to offer visible paths to advancement and success. Whether companies apply Gamification to digital or non-digital products and organizations, it offers an easy way to motivate employees. The result is higher profitability, better customer and employee engagement and retention, as well as improved employee health and morale.

Benefits of gamification

Although the complete list is much longer, today we highlight some benefits of gamification for your company, and how it is important for your brand's performance.

01. Makes learning fun and interactive

Whatever your audience or subject, turning learning into a game can help you create exciting, educational and entertaining content. It's not designed to turn work into a game, but it plays with the psychology that drives human engagement.

One of the main benefits of gamification is that it makes learning informative and exciting, mainly thanks to its interactivity. The role-playing and competitive elements add an immersive angle, which, if set up well, can simply make learning fun.

02. Provides real-time feedback

Imagine if we only took stock of how we were doing in life once a year. Work, relationships, in fact anything we do on a regular basis, can suffer from a lack of self-evaluation.

The gamification of learning allows employees to work towards meaningful, measurable, real-time goals and get higher-level feedback as these goals are achieved.

After all, you'll never improve if you can't figure out what you need to do better or find out how to improve your skills.

03. Gamification improves the learning experience

Gamification in e-learning offers the opportunity for students to engage with the content in an informal and effective learning environment. If students are enthusiastic about learning, they are more likely to retain information.

Students in gamified learning programs can work towards group goals by cooperating with a team within a competitive environment. This encourages the sharing of ideas, debate, critical thinking and strategic thought processes.

What's more...

Gamification also unlocks the imagination-driven world that game elements can bring to learning. Our imagination, used properly, can take us on endless journeys of discovery, and the possibilities for introducing gamified elements into your corporate learning programs are immense.

As gamification increases student engagement, awareness and productivity, it also improves your organization's performance. Finally, we can say with conviction that gamification is really good for business!

Have you embraced gamification in your company?

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