Build a premium home-fragrance and cleaning-products brand from scratch — high quality, sustainable and affordably priced — able to compete in an already consolidated market.
Market research to identify differentiation opportunities, brand positioning and identity, packaging and promotional materials, plus a digital presence across social media and marketplaces (Mercado Livre, Amazon, iFood). The line launched with 15 Amazonian-essence fragrances and biodegradable cleaning products, alongside two sub-brands: ZAP (odor control) and MyClean (personal-item cleaning foam).
Aromatiza remains a reference in sustainable premium fragrances, with a portfolio that keeps growing from the strategic foundation built at launch.