Open and expand the Brazilian market for Bertazzoni, the Italian premium appliance brand known for advanced manufacturing techniques and design.
Marketing and communications management for over 13 years: strategic positioning, visual identity, multi-channel campaigns (ads, catalogs, websites, social media) and relationship-building with architects, retailers and end consumers — always reinforcing manufacturing quality and design as the brand's differentiators.
Bertazzoni established itself as one of the leading premium appliance brands in Brazil, with a long-term partnership that became a case study in brand consistency.