Strengthen cooperativism in the transportation sector and reduce costs for independent truckers, as part of the Rodabem Caminhoneiro initiative.
Strategic marketing and relationship planning, customization of the Moodle learning platform (via Unicafes), visual identity creation, online and in-person educational materials, and development of the C2G Log cooperative brand to strengthen the positioning of cooperatives and their members.
The project strengthened cooperativism among independent truckers, with a brand and education structure that continues to support the category.