Strengthen the brand and customer relationships to grow DAF trucks' share of fleets and boost parts and service sales.
Creation of the "Sou+DAF" loyalty program, integrating the brand with the customer base through qualification, market segmentation, surveys and targeted offers. The program used technology platforms and a proprietary app to standardize and continuously improve after-sales service.
"Sou+DAF" became the brand's main relationship channel with fleet owners, sustaining loyalty and recurring sales of parts and services.