Lofra

Challenge

Position, promote and expand the market for premium imported appliance brands in Brazil.

Solution

Strategic marketing planning and execution for five brands — Lofra, Liebherr, Bertazzoni, Elica and Tecno — including brand management, communication materials, digital and traditional campaigns, educational content, videos, e-books, point-of-sale materials and relationship-building with strategic audiences, over a 13-year partnership.

Results

• Premium-segment leadership reached starting in 2012
• Sustained year-over-year growth since reaching leadership
• 13 years of ongoing partnership

The legacy

Lofra and the brands in the portfolio established themselves as references in the premium imported-appliance segment, maintaining market leadership year after year.