Build and strengthen the Lopar brand in the furniture segment to compete with already-established market brands.
Strategic planning combining marketing and technology: brand repositioning under the "Peça a Marca do Leão" tagline, segmentation by architects, retailers and industries, institutional communications, specialized media, point-of-sale materials, event participation and new product-line development.
Lopar came to compete on equal footing with established furniture-sector brands, with an identity and market presence that sustain ongoing growth.