SEBRAE PR

Challenge

Strengthen Sebrae PR's brand image as a technological and innovative institution.

Solution

Management of the Sebrae Digital project, with educational content in innovative formats — online video lessons, digital courses and informational materials tailored to each user's needs and availability.

Results

• Top Marketing 2006 award, recognized as a reference by Sebrae Nacional
• User engagement in the Sebrae-PR system nearly doubled
• Integration with Micro and Small Business Week

The legacy

Sebrae Digital cemented Sebrae PR's innovative image and became a model replicated by other Sebrae units.