Lofra

Relationship marketing and internal marketing actions for the brands Lofra, Liebherr, Bertazzoni, Elica and Tecno Eletros. Among the actions are the production of educational content, e-books, and a training program for store owners, resellers and specifiers (architects and decorators). The result was 30% growth in sales from 2012 onwards. This growth was linear in subsequent years, strengthening brands in specialized retail.