Lopar

Strategic marketing planning, with brand repositioning and market segmentation. We developed the entire line of institutional communication and created the "Ask for the Lion Brand" campaign. The aim was to strengthen the brand, differentiate it at the POS and in specific segments, as well as seeking greater competitiveness against traditional national and multinational competitors. The result was an increase in sales volume of 15% and 3rd place in the Top Mobile Award as the most desired brand in the category.