Going to shows and festivals is always a great option, but a negative point is the purchasing process. Ticket sales platforms usually charge an abusive amount in fees, making it difficult to access shows, concerts and festivals. In today's article, we will get to know Ticketmaster and understand how it still remains in the market after so long.
The history of Ticketmaster It's a fascinating journey that dates back to the early 1970s, when the entertainment industry began to realize the need for a more efficient system for selling tickets to live events. Since then, Ticketmaster has grown exponentially, becoming one of the most recognized and influential companies in the ticketing market.
The story
It all started on October 2, 1976, when two young students from the University of Arizona, Albert Leffler and Peter Gadwa, together with Gordon Gunn, an experienced businessman and Charles H. Hamby Jr., founded TICKETMASTER in the city of Phoenix with the aim of selling tickets for sporting, musical and cultural events using an efficient computer system.
The two students created the new company after being unhappy with the enormous difficulty in purchasing tickets for shows and shows. The new company established its first operation in the city of Albuquerque in the state of New Mexico. The first tickets sold by TICKETMASTER were for the Electric Light Orchestra's performance at the University of New Mexico in 1977.
Their vision was to create an automated system for ticket sales, replacing antiquated and often inefficient methods of distributing event tickets. Initially, the company focused on selling tickets to sporting and musical events.
Expansion and Innovation
In the following years, Ticketmaster expanded its operations and began partnering with venues and promoters to offer a wide range of tickets for a variety of live events. One of the keys to Ticketmaster's success was its innovative approach, which included introducing cutting-edge technologies to facilitate ticket purchasing, such as telephone sales systems and, later, online sales.
Merger with Live Nation
In 2010, Ticketmaster merged with Live Nation Entertainment, one of the largest live entertainment companies in the world. The merger resulted in the creation of an even greater powerhouse in the entertainment market, combining Ticketmaster's expertise in ticket sales with Live Nation's vast network of venues and events.
Challenges and Criticism
Despite its success, Ticketmaster has also faced criticism over the years, mainly related to the high service prices charged on top of the value of the tickets. These additional fees have often led to consumer complaints and even lawsuits.
Despite the challenges, Ticketmaster continued to innovate and evolve. In recent years, the company has expanded its global presence and introduced new technologies to improve the customer experience, such as mobile apps and digital tickets. Additionally, Ticketmaster has been exploring new ways to combat ticket fraud and improve security at live events.
The Future of Ticketmasters
As we move into the future, Ticketmaster continues to be a dominant force in the ticketing market, providing access to thousands of live events around the world. With a combination of technological innovation and strategic partnerships, the company is well positioned to meet the challenges and opportunities that the future holds.
In short, Ticketmaster's story is one of success and innovation in the world of live entertainment. From its humble beginnings to becoming one of the most recognized and influential companies in its field, Ticketmaster has transformed the way consumers buy tickets to events, leaving an indelible mark on the world of live entertainment.
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