Ana Beatriz Guerra is Veja's new head of marketing

A Reckitt Hygiene Commercial, division of the Reckitt Group - a multinational hygiene, health and nutrition consumer goods company with major brands in its portfolio, such as Veja, Vanish, SBP, Sustagen, Jontex, Luftal and Veet - announces Ana Beatriz Guerra as the new Head of Marketing for the Veja brand.

Years of Career

With a career spanning more than two decades, she has worked at Baruel and P&G, where she spent eight years. At Reckitt Hygiene Comercial, she arrived as senior brand manager of pesticides in 2020 and, in the following year, took on the role of head of marketing of the category.

Training

Ana Beatriz has a degree in Advertising from ESPM and has worked for Baruel and P&G, where she worked for 8 years, in regional positions, such as the launch of the Downy softener brand in Brazil and also in local positions for the Oral-B and Gillette brands, leading innovation projects, communication campaigns and execution for both brands.

Campaigns

At Reckitt Hygiene Comercial, he began his career as Senior Brand Manager for Pesticides in 2020 and the following year took on the role of Head of Marketing for the pesticides category, leading the expansion of the SBP brand purpose program, "Juntos Contra o Mosquito", which carries out interventions in Brazilian communities to raise awareness of the fight against dengue.

Professional Achievements

"My greatest professional achievement is being part of building brands that really touch people's lives and being able to develop a successful team. Seeing the positive impact that these brands have on society is overwhelming, and I'm looking forward to continuing to be part of this in my new role with Veja, which is a brand that is so present in Brazilian homes and which carries a very relevant mission as a partner for consumers in cleaning their homes.

"I'm sure that together we'll achieve a lot," says Ana Beatriz. Ana Beatriz Guerra has worked in the consumer goods market for more than 11 years and is currently in charge of the Pesticides and Repellents category, Reckitt Hygiene Commercial's second largest category in Brazil.

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