UI and UX

Is your website simple and easy to use? Does your product need an extensive user manual? In a world where time is scarce and attention is limited, the consumer experience goes from an occasional luxury to a market necessity. 

User Experience, or user experience (UX), is a relatively new term. So, it is normal for there to be confusion when distinguishing it from its cousin area of study, the User Interface (UI).

To put it simply, User Experience (UX) focuses on the overall experience a user has when interacting with a website, app, or digital product. An excellent UX not only makes navigation easier, but also delights, builds loyalty and generates satisfaction.

UI focuses on the layout, design, and visual interaction of a digital product. She is responsible for translating functionality into a pleasant and visually appealing experience. 

Understanding the importance of user experience and a well-designed interface is key to captivating and retaining your audience. And this is not limited to functionality, but also to evoking positive emotions.