Marketing Connection

The marketing connection is the sum of all the interactions a customer has with all of a brand's touchpoints and the assessment of the feelings, emotions and perceptions generated from these interactions.

It is a continuous process that involves the combined use of strategies, metrics and communication channels to create a brand experience with a unified language at all points.

The first contact could be an advertisement on a website or in offline media, for example. Then, a post inviting you to receive your newsletter or visit your blog/website to learn more about your service.

After convincing the customer, the sale closes and contact with your technical support area begins. If you are satisfied, he will recommend the product.