Reverse the market-share loss suffered by Ciser, the fastener market leader in Latin America, caused by imported products from competing national brands.
Creation of the "Aperte Aqui" relationship program, with brand repositioning, market segmentation and segment-specific coverage. 120 sales executives trained retail teams across Brazil in sales techniques, campaign execution and point-of-sale communication, alongside incentive plans for salespeople, cashiers, managers and store owners.
The "Aperte Aqui" program returned market leadership to Ciser and became an internal reference for how retail relationships drive direct commercial results.