O Boticário

Challenge

Improve service quality and sales results across O Boticário franchises.

Solution

Development and rollout of a distance-learning training system for the franchise network, training over 15,000 sales consultants in sales techniques, service, negotiation, product lines and professional conduct.

Results

• Over 15,000 sales consultants trained
• More than 50% reduction in cost per training session
• Knowledge distribution accelerated across the entire network

The legacy

The distance-learning model became the standard across the O Boticário network, raising service quality at thousands of points of sale simultaneously.