From Vert to Veja: Brand changes name in Brazil
Since 2005, LOOK creates sneakers in a different way, mixing social projects, economic justice and ecological materials. VEJA uses Brazilian and Peruvian organic cotton for the canvas and laces, Amazonian rubber for the sole and several innovative materials made from recycled plastic bottles or recycled polyester. VEJA sneakers are produced in high-standard factories in Brazil. The logistics of our VEJA stores in Europe and e-commerce are managed by Log'ins, a professional and social inclusion company. Vert's history in Brazil is marked by a different approach. Founded by visionary entrepreneurs, the brand was established with the mission of offering high-quality, comfortable and stylish footwear, while prioritizing sustainability at all stages of production. One of the most distinctive aspects of Vert is its commitment to using environmentally friendly materials and responsible manufacturing processes. From sourcing materials to producing shoes, the brand seeks to minimize its environmental impact, using recycled, organic and low environmental impact materials whenever possible. Furthermore, it implements production practices that aim to reduce waste and pollutant emissions. Another strong point of Vert is its concern for animal welfare. The brand does not use animal leather in its products, opting for synthetic alternatives that offer the same comfort and durability, without contributing to animal exploitation. In addition to its commitment to the environment, Vert also stands out for its engagement with the community. The brand supports local initiatives and social projects, contributing to the development of the communities where it operates. In the Brazilian market, Vert has been well received by consumers who value not only the quality and design of its products, but also its ethics and commitment to environmental and social issues. Its continuous growth and increasingly strong presence are reflections of the recognition and admiration that the brand has gained over time. In this article, we talk a little about the name change and its possible impact on fashion.About VEJA
With almost 20 years of existence, the VERT brand is known worldwide as VEJA; its debut in Brazil was under the name VERT (green in French), in 2014, as the original name was already being used and had also already been registered. This month, the brand announces the name change, but with the promise that the quality and manufacturing location also remain the same, Brazil. In 2004, Sébastien Kopp and his partner and friend, François-Ghislain Morillion, embarked on a mission to reinvent a symbolic product of their generation that continues to this day: sneakers. The young French people were the same age (25 years old) and had the same interest in fair trade principles. VEJA was created a year later, with Parisian design, Brazilian production and use of national raw materials. VEJA sneakers are sold in more than 100 countries and, over the years, 14 million pairs have been sold. It is the result of the work of a team of more than 500 people, which operates without advertising, without stock and without investors, and serves Europe, Asia, North America and South America.A new fabric made from PET
The brand's momentum comes with a new recycled PET production chain. “This reflects the essence of VEJA, as it combines sustainability and quality, with innovation and social impact as a reference”, says Luciana Batista Pereira, director of the brand’s production chains.According to Luciana, last year the brand took an important step in approving a new fabric, produced from 100% post-consumer PET bottles, something new in the industry. “Added to this is a technology that does not use water in the dyeing process, saving an average of 16 million liters of water each year”, says the executive.
